Business Lessons from COVID-19: The Good, the Bad, and the Unknown

By: Refresh Leadership

Full-time remote work for employees was out of the question for most companies a few short months ago, but after weathering a pandemic that changed how we work almost overnight, business owners say there are several lessons to take away from this time–the good, the bad and the unknown.

Increased reliance on technology was one of the most visible changes companies were forced to make as our country went into lockdown. Employees’ homes converted to makeshift offices almost overnight.

But the quick transition wasn’t all bad.

“Some of these technologies were always a ‘would be nice’ in our minds, but we were always too busy to investigate and adopt,” said Jan Riggins, manager for two Express Employment Professionals offices in Fort Worth, Texas. “Now that we are using them, we can see how much stronger we will be as an organization as we emerge from this.”

Todd Isaacson, Express franchise owner in Longmont, Colorado, agrees that more video interactions will increase worker efficiency and time management.

“People will be much more amenable to these types of interactions because their time is better used and less risk of exposure,” he said.

The same convenience of technology, however, doesn’t necessarily replace in-person employer/employee interaction.

“The new difficulty will be how to promote and grow employees to take the next step and move up to the next position,” said Daniel Morgan, Express franchise owner in Birmingham, Alabama. “It will be a struggle because more businesses may just hire for the position and people may not be able to advance their careers as much.”

Jessica Culo, Express franchise owner from Edmonton, Alberta, noted that the majority of her clients are open to sustaining “work from home” options for their employees. “We are hearing that virtual meetings are going to stick around.” However, employers indicated that will have to introduce increased accountability measures and companies are also going to have to re-evaluate how performance is measured.

According to Culo, the biggest lesson that employers have learned “is that they have to be ‘Radically Open Minded’ – what we thought would never work, may just work. What we thought would be awful, may not be.”

Biggest Takeaways for Employers

As business owners and managers begin to look in the rearview mirror at operations during the pandemic, Riggins says successful companies realised flexibility was key.

“I have been very interested to see the response of employers during this pandemic,” she said. “Some were nimble and quickly adjusted. I think those are the organisations that will provide the example for others on how to navigate change in the future.”

Others agree. “I think many employers have learned how resilient their business can be with a little innovation and initiative,” added Bruce Hein, Express Franchise Owner in Sarnia. “For the first time, some companies are taking advantage of e-commerce, offering free shipping and delivery, redeploying staff to new departments to keep them employed and contributing, and quickly developing new products and services to keep their business relevant.”

Transparency as an organization was also key during this time of great unknowns.

“Regular communication with staff has always been important but it was/is crucial during this COVID-19 crisis,” Isaacson said. “Employees who don’t know what the boss is thinking or planning makes them nervous. Silence is not golden.”

This time has also allowed owners to re-examine business operations, such as streamlining budgets and how to run more efficiently, Morgan added.

“Too often, we are all too busy to get into the details of running a more efficient business, and now owners have more time to analyze the best ways to run their business,” he said.

At the Express office in Grand Rapids, Michigan, Director of Manufacturing Excellence John Keuning says a return to pre-pandemic employment levels may take several years and worries employers will do whatever it takes to stay afloat.

“I believe we will be fighting a long economic recovery battle that might cause bad decisions to be made about compression of work, workload, and cutting safety and/or quality corners,” he said. “We all must be true to values and missions.”

Lessons for Employees

Two distinct groups of employees emerged over the past few months in Riggins’ mind-those who remained employed and were expected to be grateful, and those who “lost their jobs and were lumped in with the masses of others in the same situation.”

“I think those who will come through this most successfully and who will provide an example for others are those who were flexible,” she said. “Whether they were still working or not, if they were able to figure out how to keep learning, how to be flexible in their job, or how to provide support for others, they then navigated this pandemic successfully.”

And in a time when so much in every area of life seemed out of control, Isaacson suggests identifying what you can’t control and let it run its course.

“Seeing what you can control and doing the best with that helps organise thoughts and alleviate feelings of hopelessness and helplessness,” he said.

Ramifications of the COVID-19 pandemic will undoubtedly be felt by businesses for years, said Express CEO Bill Stoller.

“While it’s easy to take a high-level look at the damage the virus has done to companies, not everything has been negative,” he said. “We have learned to be more grateful for good health, appreciate each other more and lean on one another for support. We will come out of this on the other side better thanks to the resiliency and determination of the human spirit.”

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